what is emotive language?
The use of emotive words to influence the reader.
Drink Coca-Cola - you'll like it!
Other positive emotive words that you might come across are: enjoy, joyful, cheerful, happy, sad, exciting etc
The word "like" conjures up positive associations. Everyone can relate to liking something so it creates empathy within the mind of the reader. Once a connection is established between advertiser and reader, it is easier for the advertiser to influence the reader to liking or wanting the product.